The negative myths associated with wolves have long been used as emotive fodder for political gain.
planetpalin.wordpress.com has a post about how this campaign season is no different:
McCain/Palin Campaign Drags Wolves Back Into the Mud
Of course, the footage of wolves in these ads doesn’t seem foreboding to me – it seems to me you could put a picture of a rutabaga in front of the background music the ads use — especially the ad from ’04 used as comparison in the post – and evoke a similar emotive response. It’s the imagery and the constituency that the message of the imagery galvanizes that’s more interesting.
(Thanks to ‘Kestrel’ for providing the link within the comments)